"Richard Hobbs is fast becoming the TomPeters! of ARCHITECTURE."

Richard is an advisor to the professional design community providing vision and strategy for professional service firms and organizations. Following 22 years in private practice, ten years as AIA VP for Professional Practice and two years as AIA Resident Fellow, Marketplace Research, he is a change agent, helping groups and individuals capture new value in the redefinition/reinvention of the ARCHITECTURE profession.

Current consulting engagements include Marketplace Research Advisor for the American Institute of Architects, moderator of the "Strategy Integration Summit" and project advisor for TomPetersCompany! research on innovation in the Professional Service Firm, and advisor to numerous firms within the design community.

He is a speaker on marketplace trends and strategy for professionals, universities, and organizations and an author of numerous publications related to the emerging" ARCHITECTURE", the overarching framework integrating strategy, design and implementation, in which "architecture", the object, is performed.

"Richard is radically revising the general definition of ARCHITECTURE,
stretching it out to cover the entire process"

This site will connect you through research, observation, writings and feedback. This site, and the work of Richard Hobbs is dedicated to a strategic thinking process and the proliferation of value generating ideas about professional services, design and marketplace trends. Strategy for the professional design community.

Review the connections through the AIArchitect articles that have been creating a stir with architects, engineers, design consultants and clients who want to gain a competitive advantage in a connected economy. Participate in the development of the Re-definition Scenario Matrix by forwarding your vision